The money you earn helps everyone in your troop reach the troop goal. You can input the number of boxes required to reach your goal, which would automatically calculate your portion of the troop proceeds goal. Or, you can input the money you'd like to earn for your portion of your troop proceeds goal, and it will automatically calculate how many boxes you need to reach your goal. Note that proceeds will not exactly equal the number of boxes, as proceeds are the money remaining after the baker, distributor, etc. have been paid.
You can also click on the Sales Rewards button to see what you can earn as you sell more cookies! These are the same rewards shown on the back of your traditional paper order card.